Last week, Button held its third annual TAP conference at New World Stages in NYC, welcoming experts and leaders in the space to join us for a day of discussions on all things mobile. We had an array of speakers on stage— from Casper CEO Philip Krim, Facebook VP of Global Business Marketing Sarah Personette, Boxed CEO Chieh Huang, our very own CEO Mike Jaconi, and many (many!) others— sharing their challenges, best practices, and insights on how mobile impacts today's world.

In all of the excitement, Mike Jaconi also shared some big news about Button's growing Marketplace: the addition of one of the world's largest retailers, Walmart, among many other brands including PetSmart, Walgreens, Foot Locker, LivingSocial, and Hotwire. These companies will now be able to rapidly scale and partner with Button's affiliates on mobile, enhancing their efforts on the fastest-growing platform today.

As mobile retail continues to grow— with smartphone sales expected to reach more than $102 billion in 2017 alone— retailers are seeking new avenues to tap into the growth of the mobile economy and acquire new users for the highest converting channels they have— their apps. And excitingly, most of the world's leading brands have turned to Button to bring the "performance marketing world" properly into mobile.

"Enabling Walmart to expand the partnerships that matter most to them to the mobile channel is a core ingredient in their digital growth strategy. Now, with Button playing an important role in that strategy, I'm confident our platform will deliver the highest-converting channel for mobile buyers that exists."— Michael Jaconi, Founder and CEO of Button

Buzzfeed Turns to Button to Power Mobile Commerce

In addition to a host of new retailers in the Marketplace, one of today's leading publishers has also joined the platform: Buzzfeed. Known for their viral content and outstanding social following, Buzzfeed will now be able to tap into mobile commerce through a range of exciting new partners within the Button Marketplace.

"Buzzfeed is the king of merging content and commerce in the most authentic way. Incorporating mobile shopping for consumers within their properties is an exciting opportunity, and the variety of Button Merchants combined with Buzzfeed's content creates endless possibilities for all partners— a win, win all around."— Michael Jaconi

Buzzfeed, among other publications such as The New York Times' Wirecutter, have turned to this action-oriented content with much success. Buzzfeed's "Product Lab," launched in late 2016, was tasked to experiment with all things commerce; since then, that team has doubled in headcount, produced a best-selling cookbook, and forged a relationship with the "Today" show— and now the publisher will focus on driving commerce on mobile, powered through Button's Marketplace.

There's a lot of exciting things happening at Button, and if you're interested in tapping into one of our newest partners or want to hear more, be sure to check out more and drop us a line!