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The creator economy is thriving, making it essential to deliver seamless shopping experiences for social media users across all devices and platforms. To support this, we’re thrilled to announce our collaboration with Linktree, the platform that lets creators share everything they are in one convenient link.
Linktree enables creators to curate, grow, and monetize their work from platforms like Instagram, TikTok, and YouTube. With over 50 million people relying on Linktree for their "link in bio," it powers countless experiences across major social platforms daily. Since the launch of its social commerce marketplace Linktree Shops last March, Linktree has doubled down on its mission to enhance the shopping experience for creator audiences, ensuring seamless journeys and commission attribution for creators.
That’s where Button comes in. Using AI-powered dynamic links, Button drives consumers to the most relevant destination to purchase—like a retailer’s app—tailored to their unique shopping journey. This not only simplifies the shopping process but also boosts revenue by driving higher conversion rates.
“At Linktree, we’re committed to giving our creators the tools they need to succeed. By integrating Button, we’re unlocking faster, smarter, and more seamless shopping experiences for Linkers. This collaboration ensures that every tap counts—taking audiences straight to checkout while driving revenue for creators and brands alike.” - Sam Else, Sr. Director, Business Development at Linktree.
“Creators deserve technology that keeps up with the future. Our partnership with Linktree is a major leap forward in turning content into commerce. Button and Linktree are transforming shopping journeys into revenue-generating moments for creators, retailers, and users everywhere,” said Michael Jaconi, Co-Founder and CEO of Button. “The intersection of the creator industry and retail media is an uncapped opportunity, and we’re proud to be collaborating with one of the most innovative companies in the industry to chart that course together."
As social commerce continues to redefine “content as commerce,” creators need tools that allow them to easily recommend products they believe in while ensuring a smooth shopping experience for their audience. Reliable attribution should be considered a fundamental expectation as the future of social shopping hinges on integrated revenue opportunities and user-friendly purchasing experiences. Button’s solution has boosted conversion rates across key social platforms, including:
Through this integration, Button aims to elevate shopping for social users by aligning intent with optimized journeys, creating new revenue streams for creators, and enhancing the overall experience. We’re excited to continue innovating and empowering the creator economy forward!
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