Since 2007, the Performance Marketing Awards has taken the UK by storm, Tuesday night marking the 11th annual awards ceremony. The best of the best gathered at London's Grosvenor House Hotel to celebrate and showcase exceptional across the performance marketing space, with a particular emphasis on innovation and achievements helping to spur the industry forward.

Excited to say that Button took home the award for "Best Affiliate Marketing Campaign," competing against some fierce competition, including companies such as Rakuten, Performance Horizon, CJ Affiliate, and many others! As a "relative newcomer" to the space, our technology "caught the attention of the affiliate industry with our innovative new mobile-centered technology," facilitating commerce and unique new revenue streams for publishers.

There were an array of categories that were critiqued by an astounding panel of judges— industry experts from companies such as TUI Group, IAB UK, Hotels.com, L'Occitane and more.

"The overall quality of submissions to this year's PMAs is the best I've seen in my five years on the judging panel."— Leo Harrison, chair of the judging panel & Co-founder of Squawka

The affiliate space is often criticized for lacking innovation, especially in meeting the demands of today's consumer. And while affiliate has demonstrated explosive success on desktop— a channel often cited for driving nearly 20 percent of all ecommerce transactions— it hasn't translated to meet the unique needs of mobile: consumers on multiple devices, the inability to easily deeplink to product pages, the complexities of accurate attribution, and more.

We're excited to be recognized for our work in the space in creating the first platform to fill one of the biggest gaps in mobile marketing. We strive to drive mobile commerce faster, simpler, and better performing than any others out there, so if you're a Publisher or Merchant interested in being part of that, reach out and let's chat!

And be sure to check out our TAP conference coming up in September. We'll be talking a lot about today's mobile landscape with some of the top global brands out there— don't miss out!