At PI Live Europe, Awin unveiled its Conversion Protection Initiative (CPI), addressing critical challenges in affiliate marketing caused by limited access to app data across their retailers. While the strategy may seem controversial due to its focus on encouraging widespread adoption of specific attribution technologies, the initiative is one of the most innovative steps seen in history  in addressing the affiliate marketing industry's most pressing issues: attribution challenges that lead to revenue losses. 

By enhancing transparency and reliability in affiliate attribution, Awin is safeguarding partnerships and ensuring advertisers retain their fair share of sales conversions. This initiative not only strengthens trust within the ecosystem but also equips businesses with the tools to navigate evolving industry standards effectively.

Driving Better Experiences Through Attribution Precision

Button has partnered with Awin for 6+ years, demonstrating 110% Increase in Revenue per Tap for their Retailers, and our commerce optimization complements Awin's initiative perfectly. With a focus on driving seamless in-app experiences and optimizing mobile transactions, Button can help retailers adapt to this shift by ensuring attribution precision and boosting conversion rates. Button’s capabilities align with the goals of Awin’s initiative by minimizing friction in the customer journey, leveraging first-party data, and improving performance measurement. This integration prepares retailers for Awin’s upcoming changes, while enhancing user engagement and maximizing revenue opportunities in a mobile-first marketplace.

"With Button’s commerce optimization suite, we’ve transformed our Awin affiliate channel app strategy, unlocking data-driven insights that maximize performance. Accurate app attribution ensures every partner's impact is measured, enabling smarter decisions and driving sustainable growth in the competitive app ecosystem." Georgia Ellison, Wowcher PR, Affiliate & ATL Manager.

Tap into Better In-App Attribution

Together, Awin and Button create a robust solution for retailers aiming to future-proof their affiliate programs against attribution inefficiencies and industry changes. This collaboration underscores the importance of embracing innovative technologies to stay ahead in a competitive digital commerce environment. 

Button is thrilled to support retailers with full app attribution and conversion optimization tools with seamless adaption. If you are preparing for Awin’s CPI roll out due April 2025 or are interested in learning more – reach out to us to learn more about how we can support your affiliate programme today!