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It’s getting close to crunch time for the marketing world. Amazon’s Prime Day has set records, and the event marks the first bell tolling the biggest time of the year for retail is around the corner. Are you ready?
One element marketers often overlook is they can achieve their goals by increasing the performance of their current marketing efforts with new technology. It’s often more glamorous to launch a new campaign or a new publisher, but while these are effective tactics, they miss on a key element of strategy in that they don’t always create enduring value.
Retailers have another “Button” they can push that results in a dramatic increase in revenue, that will pay dividends for years to come, and the best part, it’s low effort to make it happen.
Retailers’ apps are their most valuable interfaces for engaging with users - they serve consistently as retailers’ goldmines. Conversion rates for shopping trips in Retailers’ Apps that Button has observed over the billions of dollars of commerce we’ve driven, are 300% that of mobile web conversion rates. Imagine that, as a marketer, for traffic you drive into your app, you would generate 3x more revenue, profit, and purchases. That is not a little deal - that is a big deal!
Could that be true in real life? Yes, check out how Uber doubled one of their marketing channels with Button’s technology.
Retail marketing is all about conversion. You want to convert a prospect to a buyer as quickly as possible. You want to shift from a considered purchase to an impulse buy, but it’s impossible for marketers, their publishers, or importantly, their creators to create a unique link to optimize for every situation where links are clicked. If you want to reflect on the problem statement - go find a link to your favorite retailer on Instagram - does the link open their app? Probably not. Click on an email from Linkedin - do you go to the web or their app? For a large percentage of users, these challenges persist - and this is eroding marketers’ potential, causing them to miss their goals, and hurting their companies’ bottom lines.
As a result of these recurring issues and the complexity of linking across so many different user interfaces, and due to the proven value that “path to purchase” has such a significant impact on conversion rates, Button launched a dynamic linking system that uses AI to send users on the path to purchase that will drive the highest yield for our partners. The results are astounding - and it is why the category leading retailer in every major category on the internet uses Button.
If you’re a marketer focusing on creators or affiliates, or if you’re a retail media exec trying to make your offsite ROI look better - there are few solutions you can implement that can drive triple digit growth. Button is one of them. Reach out today and let’s make sure you don’t miss out this Q4.
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