Affiliate is on track to drive $307.27 billion in ecommerce, thanks in large part to the growing creator economy and the ability that creators have to impact shopping behavior.  But with any new movement comes new challenges, and for the creator economy that challenge lies in fragmentation. 

We’ve been at the forefront of change and innovation in this sector for the last 10 years, so it’s clear to us when there’s another disruptor–and subsequently, opportunity– entering the space. In our eyes, that next wave is coming to us by the masses, specifically, the hundreds of thousands of creators, agencies, tech platforms, and tools that all comprise the creator economy. 

We believe the future of the creator economy requires consolidation. As brands like Publicis make big moves with acquisitions like Influential for $500M, and LTK continues to dominate the headlines, it’s clear that the market is ripe for more partnerships and solutions that bring everything under one roof.

Brands are shifting their focus towards engagement and content quality. This means creators are increasingly producing content that drives meaningful engagement, even if their following isn’t massive. Data shows that creator-led campaigns generate 38% more engagement, 19% higher conversion rates, and 16% more impressions compared to traditional brand-owned content.

By streamlining tools and creating a more integrated infrastructure, creators can unlock better revenue opportunities while minimizing the daily grind of managing disparate platforms. It’s crucial for creators to have the ability to fine-tune their strategies for maximum impact. This is about more than just clicks—it’s about building a system that truly supports creators.

The creator economy is one of the greatest democratizations of content in history, and creators are the new media. However, they need the right partners to thrive. With Button leading the charge in making tools creator-friendly, we’re confident that the creator infra economy will deliver real returns—not just for investors, but for creators themselves. We are committed to supporting the companies that are investing in creators. Whether it’s optimizing traffic, driving additional revenue, enabling partnerships, or strengthening insights - Button’s commerce optimization and Marketplace products can support any creator network, agency, manager, retailer, or marketplace seller to drive more “value from their creator strategy”. 

Button was built to make commerce models the dominant form of monetization on the internet. As a result, we needed to improve the mobile user experience marketers provided their users and the attribution they rely on. This “action not ads” mission entrenched us in the Affiliate industry from the start, and our standout deep linking and attribution solutions have long solved the needs of publishers and retailers. Now we’re helping the creator companies of the future do much the same as this industry moves to more performance-driven spending. 

As creators continue to influence the shopping behaviors of millions, their need for seamless tools that enhance their workflow is more important than ever. At Button, we understand the fast-paced nature of content creation and the demands placed on creators. That's why our suite of tools for creator networks, agencies and managers are expanding - hoping to make the creators and the lives of those who support them easier with new and exciting technology. Stay tuned for what’s coming soon!

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