Company News
.png)
Partnership also unlocks new opportunities to tap into retail media budgets with SKU-level purchase data for measuring and optimizing the downstream impact of influencer campaigns
Using data to inform our clients’ strategies has always been core to Button’s offering. As we continue to expand our services to creators and creator platforms, we recognize that these insights will be the catalyst that shifts influencer marketing campaigns from awareness-focused to results-generating. That’s why we’re excited to announce our partnership with The Shelf, an agency pioneering in data-driven influencer marketing.
The Shelf delivers creative excellence, drives revenue growth, and ensures campaign success through high-impact influencer programs for Fortune 500 brands.. The partnership combines Button’s AI-powered deeplinking and attribution technology with The Shelf’s expertise in planning, executing and managing brand influencer campaigns to give both creators and brands the tools needed to measure and optimize the impact of influencer marketing campaigns more effectively.
Importantly, this also unlocks a new opportunity to tap into retail media budgets with sku level purchase data made readily available for measurement and optimization against any influencer campaign.
Influencers are often promoting specific brands and products, not necessarily the retailer where customers make their final purchase, so this new offering is key to understanding how influencer campaigns can drive downstream impact.
“Button’s technology streamlines our campaign creation process and enables us to capture product level purchase data though Button’s simple shortlinking tool while enabling deeplinks into our retailer clients’ apps,” Atul Singh, CEO of The Shelf. “We’re excited to improve the user journey and have access to more conversion data through Button’s integration with retailers that will allow us to provide more holistic recaps of performance.”
“Any creator can now drive measurable sales of products at retailers where Button is integrated, enabling the creator economy to tap into massive new budgets from manufacturers, suppliers, and CPGs. As more marketing migrates from brand to performance, creator spending will follow suit,” said Michael Jaconi, Co-founder and CEO of Button. “And across our billions of commerce driven on the Button platform in 2024, we’re seeing this evolution in creator spending take place. This is the future of creator-led marketing, and we’re thrilled to be partnered with The Shelf to lead the charge.”
With a history of developing best-in-class commerce intelligence, Button has driven over $12 billion in sales. Button offers an established suite of linking solutions that enable creators and affiliate networks to create optimal shopping experiences, boost revenue and more. To learn more about Button’s linking technology and how it can help supercharge your campaigns, contact us today.
The Shelf is a data-first influencer marketing company and the architects of Interest Graph Marketing, delivering bold ideas and measurable wins for innovative brands like Sam’s Club, Uniqlo, Famous Footwear, Natura, and Russell Athletic. Trusted by Fortune 100s and recognized as 4X Inc. 5000 honorees, we combine outrageous creativity with real-time insights to craft campaigns that connect, engage, and convert. We turn complex strategies into scroll-stopping success, transforming brands into social media legends.
Button is the leading commerce optimization platform that uses AI technology to improve the performance of creator and affiliate marketing. The platform is used by the world's largest retailers, publishers, and creator networks to drive better shopping experiences, improved attribution, and new inventory for retail media which combine to grow revenue for companies like Uber by 100% for the channels where Button is implemented. Button surpassed $1B in commerce per month in March 2024, and has been named a best place to work every year since its founding. It's backed by Greycroft, Redpoint, Norwest, Icon Ventures, and Capital One.
.png)
.png)
