Button, the mobile commerce optimization platform, surpassed $1 billion dollars in monthly commerce driven via the platform in March 2024. This milestone showcases the accelerating adoption of Button as a solution global retailers and publishers rely on to increase revenue from their commerce traffic. 

At the heart of Button’s success lies our innovative Conversion Tuning™ technology, a powerful AI-driven solution that optimizes commerce experiences.  The underlying technology identifies areas where user experiences are broken or attribution will be lost, and reroutes traffic to the optimal conversion experience.  

“Users experience broken links all the time in their day to day experiences, just click on an email from Linkedin or a link inside of a social platform, and you’ll find that the apps don’t reliably open like they should,” said Michael Jaconi, Co-Founder and CEO of Button.  “Every time you’re sent on the improper path, a marketer has lost an opportunity and they’ve lost revenue.”

Although most companies have deep linking enabled, they don’t have a way to dynamically change how links respond to the millions of permutations of where “their links are clicked”.  Button’s  Conversion Tuning™ technology was built to address this issue ensuring seamless shopping experiences for consumers, reliable attribution, and as a result, significant increases in revenue.

Button’s recent case study with impact.com, a leading partnership management software, exemplifies the transformative impact of AI in creator and affiliate marketing. Button for Retailers, used by many of the largest retailers in the world across a variety of verticals - marketplaces, travel, food delivery, ride sharing - sees immediate results with the most notable including increases in revenue, app installs, and app engagement.

The journey to reaching this billion-dollar milestone has been paved with innovation, collaboration, and a relentless pursuit of supporting commerce focused business models. WIth these commerce focused models - creator and affiliate marketing -  having a privacy friendly approach, growth ahead looks promising.   

“According to Forbes, 91% of users make purchases using their mobile phone. Now that Button has launched Button for Publishers alongside our Button for Retailers product, and as user behavior continues to shift towards mobile, Button is forecasting record growth in 2024,” said Jason Morse, Button’s head of product. “With continued changes in privacy and deprecation of web browsing cookies, publishers and retailers are often heard saying “what’s old is new again”, and affiliate and creator marketing is seeing renewed investment as privacy safe, high ROI channels.  With these macro tailwinds, we are confident in Button’s market position and feel poised to deliver solutions that are very much in need.”

Contact Button today to learn how our AI-powered solutions can revolutionize your creator and affiliate marketing strategy, maximize your revenue potential, capture missed opportunities, and propel new levels of success.

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