Mobile Commerce
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The creator and affiliate economy is booming, and with it comes more complexity in how we consider the customer journey from discovery to purchase. Retailers see that creators have the ability to impact customers across the funnel, but they don’t always recognize the various points of friction in the user journey that can prevent clicks from turning into conversions. That’s where Button comes in.
We recently partnered with Mavely to enable their creators to leverage Button’s AI-powered commerce optimization technology. This solution automatically optimizes their Creators’ links, deep links users into apps, and helps ensure that creators are receiving the credit they deserve while maximizing their earning potential. Within the first few weeks of launch, many were quick to express their overwhelming excitement over the new enhancement.
"My followers are telling me that this is such a seamless experience. This addition is such a great product for successful conversion." - Abi C.
Think about the last time you abandoned a cart. It wasn’t because the product wasn’t appealing—it was probably the hoops you had to jump through to check out. The same principle applies to Creators’ affiliate links. When links break, or simply aren’t optimized, the number of taps in the user journey can reach as high as dozens when you consider requirements to login and remember passwords. If the user has to open a browser, log in, search for the product they wanted (again), add to cart, and finally hit checkout, or if they have to start the search process again after opening your app that’s already downloaded on their phone, forget it.
We know better than anyone that every tap counts, and every step we remove translates to fewer opportunities for drop-off, and more completed purchases. Button can integrate directly into your app and cut that journey in half. This streamlined process is a win for everyone involved—creator, retailer, and most importantly, the user.
"My performance has substantially increased for a couple of key retailers since Mavely launched the integration with Button. I am seeing my conversion on one of the retailers double." -Michelle H.
Conversion Rate isn’t just a metric, but rather, validation to prove that creators are performing well and that retailer affiliate programs are driving revenue. Our AI enables your creator and affiliate links to work better, so you can earn even more per tap. Our integration boosts conversion rates across key platforms, including:
With Button, creators and affiliates see a ripple effect of benefits. They not only earn more commissions but also strengthen their brand reputation as trusted sources for their users. Meanwhile, retailers see an increase in traffic, conversions, and customer satisfaction, with retailers consistently reporting app traffic converts 3x higher than web traffic. This isn’t just a quick fix—it’s a long-term growth strategy.
As we lead into holiday, it’s important for creators and the creator networks they work with, affiliate networks, and retailers to consider which tools are going to be most impactful in supporting their marketing efforts. One broken experience could lead to a loss in earnings, and importantly, a missed opportunity to turn an engaged shopper into a brand loyalist.
Button was founded specifically to fuel the commerce industry - and the creator and affiliate world has proven that our commerce optimization technology and underlying links are the best in the industry, fitting into any creator and affiliate program with little to no code required. As the data and testimonials show, this isn’t about quick wins. It’s about positioning your creator and affiliate strategy to fuel long-term success. Contact Button today to get started.
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