We are getting to crunch time. Retail marketers are realizing it's only a few short weeks until the holidays. Amazon’s second Prime Day was the first bell tolling the biggest time of the year for retail, and all the strategies that lay at a marketer’s feet are being analyzed and implemented as we speak.  Unfortunately, marketers are stuck between trying to drive growth through maxed out channels, or trying special offers and discounts to get more revenue in Q4.  

The fact is that retailers have a huge “button” they can push that results in a dramatic increase in revenue and it requires very little work to make it happen. That button is their mobile app.

‍The Value of Mobile App Conversions

Last year, 61% of users' online purchases were made via mobile. Mobile apps are the easiest way to leverage these users, with a 2-3x higher conversion rate on average compared to a standard mobile web experience. Your app is a goldmine, and like any goldmine, you have to put in some effort to make the ROI, but the effort is now much less. 

Marketers have historically had a difficult time tapping into the value of apps due to broken deep linking and app attribution. Broken linking and poor customer journeys give the consumer a chance to reconsider if they want to make the purchase. (70%) of mobile app users will abandon an app if it takes too long to load. A more streamlined pathway leads to a faster conversion, and that helps boost your overall revenue. You need to reduce the number of clicks and shorten the pathway to purchase.

Not only will unlocking mobile app flows for your creator and affiliate marketing programs increase conversion rates, mobile apps also offer unparalleled opportunities for engagement and brand loyalty. App customers are stickier and will spend an impressive 3.5x more across their lifetimes when compared to non-app customers.

Tap into Higher In-App Revenue

Button has multiple tools that require little code and can result in over 50% increase in monthly revenue from your app. It’s simple - Button fixes the broken journeys that drive traffic to lesser performing destinations and deliver that traffic to your app, your highest converting channel. From best-in-class, AI-backed mobile deep linking, to app acquisition flows, to in-app attribution, Button will help supercharge your creator and affiliate  programs to drive impressive growth.  

Why do more category leading retailers use Button for their creator and affiliate links than any alternative?  Reach out to Button to learn why and find out more about how you can drive massive lift in your revenue this holiday with a low code effort!